Upstart was founded in 2015 by Rob Nathan

Rob is CEO and Founder of startup Australian Tenders with over 30 years experience in tech. He is passionate and committed to supporting emerging WA startups, and has worked alongside other leaders in the space to build a bigger, stronger and more active innovation and investment startup ecosystem in WA.

Rob Nathan
Rob Nathan

2019

Upstart founded Freo Startup Fest in partnership with Charlie Gunningham and Paula Taylor as a cornerstone event of Curtin University’s West Tech Fest. Freo Startup continues today as one of West Tech’s most popular events.

Paula Taylor
Charlie Gunningham

Freo Startup continues today, as one of West Tech’s most popular events.

2019

Rob was awarded the Pearcey WA Entrepreneur of the Year for his work with Australian Tenders, Vocus Upstart Tech Accelerator, eGroup, mentoring and advisory, and several angel investments.

2024

The West Tech Investor Network became the Curtin Angel Syndicate, providing a mechanism for the founders to access capital from angel investors drawn from the Curtin community, and for prospective investors to gain an education around the process of angel investing. Rob is the Syndicate Lead.

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2025

Launched the Plus Eight Syndicate together with Brodie McCulloch (Spacecubed) an Tracie Clark, a powerful gateway for sophisticated investors to gain early access to some of Western Australia’s most promising startups.

Tracie Clark
Brodie McCulloch
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Plus Eight Startup Founder of Coursebox AIPlus Eight Cohort of 2024

We continue to support WA’s startup ecosystem through mentoring, investing, advising, and championing early-stage technology companies.

Rob Nathan
Rob Nathan

Rob Nathan

Lead Investor & Mentor
David Wilson
David Wilson

David Wilson

Mentor
Josh Ellis
Josh Ellis

Josh Ellis

Investment Analyst
Claudia Nathan
Claudia Nathan

Claudia Nathan

Design + Development